Advertising and the insecurity about whether we have earned our happiness

“Planet Advertising in America orbits completely around the need to convince the uncertain consumer that yes, you have actually warranted a special treat. This Bud’s for You! You Deserve a Break Today! Because You’re Worth It! You’ve Come a Long Way, Baby! And the insecure consumer thinks, Yeah! Thanks! I AM gonna go buy a six-pack, damn it! Maybe even two six-packs! And then comes the reactionary binge. Followed by the remorse. Such advertising campaigns would probably not be as effective in the Italian culture, where people already know that they are entitled enjoyment in this life. The reply in Italy to “You Deserve a Break Today” would probably be, Yeah, no duh. That’s why I’m planning on taking a break at noon, to go over to you house and sleep with your wife.

Eat Pray Love - Elizabeth Gilbert

Despre război (Romanul Cocainei - M. Agheev)

Peste o lună, interesul meu pentru război se răcise. Citind plin de mândrie în ziar că rușii i-au bătut pe nemţi, într-un loc, spuneam: “Așa le trebuie ticăloșilor, ce-au căutat în Rusia?”. Peste încă o lună, citind despre vreo victorie a nemţilor asupra rușilor, spuneam același lucru: “Așa le trebuie ticăloșilor, ce-au avut cu nemţii?”. In sfârșit, după încă o lună, un coș apărut pe nas mă preocupa, mă emoţiona, dacă nu mai mult, în orice caz mai sincer decât râzboiul mondial.

Trophy Wife (E11) Dialogue

Kate: - It’s so weird, you know. I love going to bed early and getting up early. And drinking at home. I looove pajama pants!
Pete: - Who doesn’t?
Kate: - I knooow! I should be out and dancing and staying up till 3:00 in the morning!
Pete: - Is that what you want?
Kate: - Nooo!
Pete: - Sou you’re uncomfortable being to comfortable getting older?
Kate: - Yes…

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